The following articles from the Smart Marketing publications are in PDF format. You are welcome to use the information contained in
these releases, but pleasecite the source.
Compilations of articles for November 1999-September 2001 (EB 2001-17),
November 2001-November 2003 (EB 2004-06), January 2004-October 2006 (EB 2007-01), and January 2008-October 2010 (EB 2010-16) are also available.
| Smart Marketing: 2012 top |
| Date |
Title |
Author(s) |
| February 2012 |
Farm to City Expo: Connecting Farmers to NYC's Wholesale Food System |
Park, Kristen |
| January 2012 |
Producers' Opinions on MarketMaker Impacts |
Cho, Khin Mar and Donald Tobias |
| Smart Marketing: 2011 top |
| Date |
Title |
Author(s) |
| December 2011 |
Purchasing Organic Foods in New York State |
Henehan, Brian |
| November 2011 |
Evaluating Advertising Strategies for Fruits and Vegetables and the Implications for Obesity in the United States |
Liaukonyte, Jura, Brad Rickard, Harry Kaiser, and Timothy Richards |
| October 2011 |
It's All What You Call It: The Importance of Names for New Apple Varieties |
Rickard, Brad, Todd Schmit, Miguel Gomez, and Hao Lu |
| September 2011 |
Farm-to-School Programs: Factors Influencing Farmer Participation |
Nicholson, Chuck |
| August 2011 |
Farm-to-School Programs: Farmer Involvement Differs |
Nicholson, Chuck |
| July 2011 |
Linking Small and Mid-Scale Farms to Markets: The Case of CNY Bounty |
Jablonski, Becca |
| June 2011 |
FREE Marketing Resource: New York MarketMaker |
Khin Mar Cho, Donald J. Tobias |
| April 2011 |
Organic Agriculture in New York State |
Henehan, Brian |
| March 2011 |
Adapting Marketing to Changing Customer Behaviors and Demands |
Schulman+Thorogood Group |
| February 2011 |
Do Price Premiums Exist for Local Products? |
Park, Kristen, and Miguel I. Gomez |
| January 2011 |
How Do Consumers Respond to Advertising Programs for Fruits and Vegetables |
Rickard, Brad, Julia Liaukonyte, and Harry M. Kaiser |
| Smart Marketing: 2010 top |
| Date |
Title |
Author(s) |
| December 2010 |
Sustainability and Smart Marketing |
Hawkes, Rod |
| October 2010 |
Tips for Marketing in the Local Meats Market Part II, Talking to Customers |
LeRoux, Matthew |
| September 2010 |
Tips for Marketing in the Local Meats Market |
LeRoux, Matthew |
| August 2010 |
Expanding Farm-to-Chef Sales in Your Market Area - Lessons from Columbia County, NY |
Schmit, Todd, and Stephen Hadcock |
| July 2010 |
15 Case Studies on Local Food Supply Chains |
Park, Kristen |
| June 2010 |
Developing a Wine Marketing Plan for a New Winery |
White, Gerald |
| April 2010 |
Cheese, Please! |
Park, Kristen, and Debra J. Perosio |
| March 2010 |
Factors Affecting the Presence of New York Wines in Upscale New York City Restaurants |
Preszler, Trent, and Todd Schmit |
| January 2010 |
To Buy or Not to Buy .... Influencing Your Customer's Purchases |
Perosio, Debra |
| Smart Marketing: 2009 top |
| Date |
Title |
Author(s) |
| December 2009 |
20 Ways Farmers Can Improve their Marketing Chops |
Becker, David |
| November 2009 |
"Terroir" or "Tastes Better" The combination of cultivation and culture |
Weybright, Bob, and Leach, Cheryl |
| September 2009 |
Drivers of Vendor Satisfaction and Performance at Farmers' Markets |
Schmit, Todd M., Miguel I. Gomez, and Bernadette Logozar |
| August 2009 |
Maple Weekend: An Educational Event That Has Built a Retail Market Expansion |
Childs, Steve |
| July 2009 |
How Much are Consumers Willing to Pay for Local, Organic, and Nutrition Attributes? |
Rickard, Brad |
| June 2009 |
Successful Local Marketing |
Henehan, Brian M. |
| May 2009 |
Should Customer Satisfaction Be Part of Specialty Crop Growers’ Marketing Strategy? |
Gómez, Miguel I. |
| Apr. 2009 |
Estimates of Produce Sales through Retail and Foodservice Channels |
Park, K., Kaufman, P. |
| Mar. 2009 |
Choosing the Right Marketing Channels for Small-Scale Vegetable Producers |
LeRoux, M., Schmit, T. |
| Feb. 2009 |
Links Between Dietary Recommendations and Farm Income for Horticultural Crops |
Rickard, B. |
| Jan. 2009 |
Should Production in High Tunnels Be Part of Your Specialty Crop Enterprise? |
Wien, Gómez, and Rickard |
| Smart Marketing: 2008 top |
| Date |
Title |
Author(s) |
| Dec. 2008 |
Organic Shoppers and Supermarket Retailers Talk about Organics |
Park, K., D. Perosio, and
McLaughlin, E. |
| Oct. 2008 |
Hoop Houses Help Meet Demand for Locally Grown Food |
Conner, D.S. |
| Aug. 2008 |
Food Safety: Its Effect on Marketing |
Park K. and Perosio, D. |
| July 2008 |
Does Your Marketing Program Have a GPS? Part III |
Perosio, D. |
| June 2008 |
Does Your Marketing Program Have a GPS? Part II |
Perosio, D. |
| May 2008 |
Does Your Marketing Program Have a GPS? Part I |
Perosio, D. |
| Mar. 2008 |
Perishable Product Distribution: Marketing Opportunity or Albatross?
Part One |
Gloy, A. |
| Smart Marketing: 2007 top |
| Date |
Title |
Author(s) |
| Mar. 2007 |
Beyond Growing, Part 1: Buyers Looking for "Local" (45 KB) |
Barry, J. and K. Park |
| Smart Marketing: 2006 top |
| Date |
Title |
Author(s) |
| Dec. 2006 |
Fluid Milk Category Management - A Retail Approach to Improving Milk Sales (31 KB) |
Schmit, T. and C. Chung |
| Oct. 2006 |
What's Ahead for Consumer Fluid Milk and Cheese Demands? (44 KB) |
Schmit, T. and H. Kaiser |
| Aug. 2006 |
Finding Market Information for Agriculture Products - Where Can You Go? (45 KB) |
Park, K. |
| July 2006 |
The Hispanic Market in the US - Opportunities and Challenges for the Food Industry (48 KB) |
Cuellar, S. |
| June 2006 |
Managing Marketing Risks (29 KB)
|
Henehan, B. |
| May 2006 |
Smart Distribution Strategies - A Review of Some Northeast Distribution Businesses and Their Strategies (44 KB) |
Barry, J. |
| Apr. 2006 |
Pricing Your Products to Survive Rising Energy Costs (45 KB) |
Uva, W. |
| Mar. 2006 |
Marketing Specialty Cheeses in NY: A Piece of Cake? |
Gloy, A., M. Stephenson |
| Feb. 2006 |
Year-Round Marketing of the Seasonal Agriculture Enterprises - Tips and Techniques (42 KB) |
Weybright, R., Uva, W. |
| Jan. 2006 |
Year-Round Marketing of the Seasonal Ag Enterprise - Should I or Shouldn't I? (30 KB) |
Weybright, R., Uva, W. |
| Smart Marketing: 2005 top |
| Date |
Title |
Author(s) |
| Dec. 2005 |
Making Old Things New Again - Marketing Specialty Sauerkraut Products (38 KB) |
Uva, W. |
| Nov. 2005 |
The Impact of Non-Traditional Food Retailers on Produce Distribution (57 KB) |
Drake, W. |
| Oct. 2005 |
RFID and Smart Marketing (30 KB) |
Hawkes, R. |
| Sept. 2005 |
A Guide to Understanding the Value Chain (31 KB) |
Gloy, B. |
| Aug. 2005 |
Marketing Specialty Fruit (32 KB) |
W. Uva, R. Weybright |
| July 2005 |
Marketing Specialty Jams and Jellies to Gourmet Consumers (39 KB) |
W. Uva |
| June 2005 |
Premium Tree-Ripened Fruit - A Ripening Market Opportunity (40 KB) |
W. Uva, S. Cuellar |
| Apr. 2005 |
A Key to Successful Marketing Strategies - And We all Have It! (37 KB) |
J. Barry |
| Feb. 2005 |
Reputation as Your Brand (35 KB) |
B. Henehan |
| Smart Marketing: 2004 top |
| Date |
Title |
Author(s) |
| Dec. 2004 |
Marketing Orientation -- A Producer's View (132 KB) |
J. Barry |
| Oct. 2004 |
Marketing Fundamentals - One Key to New York Specialty Cheese Markets (140 KB) |
A. Gloy, M. Stephenson |
| Sept. 2004 |
Identifying, Building and Selling the Value in YOUR Business (153 KB) |
B. Weybright |
| Aug 2004 |
Sell Value - Not Price (131 KB) |
B. Weybright |
| July 2004 |
Premier Apple Shows the Way Toward Smart Marketing! (164 KB) |
J. White |
| June 2004 |
Milk Protein Imports: How Much Impact and What Can be Done? (132 KB) |
C. Nicholson and P. Bishop |
| May 2004 |
Shortcuts to Measuring Crop Profitability: Are They Misleading? (197 KB) |
D. Conner |
| Apr. 2004 |
Managing Marketing Risks (153 KB) |
W. Uva |
| Mar. 2004 |
Getting the Edge -- Understanding Marketing and Merchandising Practices for Fresh Sweet Corn in Northeast Supermarkets (164 KB) |
W. Uva |
| Feb. 2004 |
Sweet Corn Marketing Opportunities for New York State Growers (157 KB) |
W. Uva |
| Jan. 2004 |
Opportunities for Fresh Fruits and Vegetables are Many and Growing in the Food Service Industry (161 KB) |
S. Cuellar |
| Smart Marketing: 2003 top |
| Date |
Title |
Author(s) |
| Nov. 2003 |
Changing Priorities - The Gateway to New and Exciting Opportunities in School Foodservice Operations (146 KB) |
S. Cuellar |
| Oct. 2003 |
Positioning Your Product in Today's "Supply Chain" (146 KB) |
B. Henehan |
| Sept. 2003 |
Fruit Consumption, Dietary Guidelines, and Agricultural Production in NY: Implications for Local Food Economies (140 KB) |
C. Peters, N. Bills, J. Wilkins, R. Smith |
| August 2003 |
Growing for Profit - Managing Crop Mix According to the Market (115 KB) |
W. Uva |
| June 2003 |
Marketing Strategies of Exemplary Organic Farmers (115 KB) |
D. Conner |
| May 2003 |
Marketing Fruit (144 KB) |
E. Parkinson |
| April 2003 |
Marketing Fresh Fruit and Vegetable Imports in the US: Status, Challenges and Opportunities (148 KB) |
S. Cuellar |
| Feb. 2003 |
Vegetable Consumption, Dietary Guidelines and Agricultural Production in NY State: Implications for Local Food Economics (122 KB) |
C. Peters, N. Bills, J. Wilkins, R. D. Smith |
| Jan. 2003 |
Some Facts and Myths About "Eliminating the Middleman (143 KB) |
B. Henehan |
| Smart Marketing: 2002 top |
| Date |
Title |
Author(s) |
| Dec. 2002 |
The Role of Price (145 KB) |
B. Anderson |
| Nov. 2002 |
Trade Safeguards and Agricultural Imports: The Case of American Cheese (44 KB) |
C. Nicholson |
| Oct. 2002 |
Getting Started in Farming? 5 Keys to Success (43 KB) |
S. Richards |
| Sept. 2002 |
Does the Organic Label Really Mean What Consumers Want it to Mean? (39 KB) |
D. Conner |
| Aug. 2002 |
Marketing Services (44 KB) |
W. Uva |
| July 2002 |
Back to the Future? Customer Relationship Marketing (CRM) in Food Retailing (43 KB) |
R. Hawkes |
| June 2002 |
Who is Reacting to the Food Industry's Generic Advertising Messages? (38 KB) |
H. Kaiser and T. Schmit |
| May 2002 |
Developing a Dairy Marketing Plan? (38 KB) |
M. Stephenson |
| Apr. 2002 |
Food Away from Home Rebounds (35 KB) |
B. Henehan |
| Mar. 2002 |
Contracting in Fresh Produce: Wave of the Future? (133 KB) |
K. Park |
| Feb. 2002 |
Private Label Brands -- A Growth Opportunity for Retailers and Produce Suppliers (150 KB) |
S. Cuellar |
| Jan. 2002 |
Do Consumers Matter? (118 KB)
|
R. Milligan |
| Smart Marketing: 2001 top |
| Date |
Title |
Author(s) |
| Dec. 2001 |
Direct Marketing in New York
State (141 KB) |
W. Uva |
| Nov. 2001 |
Assuring Produce Safety: A Key Industry Marketing Strategy (155 KB) |
S. Cuellar |
| Sept. 2001 |
Marketing Implications of Retail Food Industry Consolidation (172 KB) |
B. Drake |
| Aug. 2001 |
Evaluation of Producer Gains from Commodity Checkoff Programs: Research vs. Promotion (142 KB) |
C. Chung, H. M. Kaiser |
| July 2001 |
Are Consumers Buying More Private Label (or Store Brand) Products? (17 KB) |
G. German |
| June 2001 |
Farm to Retail Price Relationships for Fluid Milk (20 KB) |
C. Nicholson, A. Novakovic |
| May 2001 |
Smart Marketing Includes Services and Relationships -- Not Just Products (16 KB) |
B. Henehan |
| Apr. 2001 |
Understand Your Milk CheckFirst (38 KB) |
C. Alexander |
| Mar. 2001 |
Smart Pricing Strategies (21 KB) |
W. Uva |
| Feb. 2001 |
Knowing Your Market - The Most Challenging Part of a Business Plan (15 KB) |
C. Schlough |
| Jan. 2001 |
Using a Web Site to Keep the Attention of Your Customers (14 KB) |
W. Lesser |
| Smart Marketing: 2000 top |
| Date |
Title |
Author(s) |
| Dec. 2000 |
Develop a Successful Promotion Program (16 KB) |
W. Uva |
| Nov. 2000 |
Retaining Good Employees is Smart Marketing Tool (27 KB) |
R. Hawkes |
| Oct. 2000 |
The Promotion World According to Retail (46 KB) |
J. Park, G. German (K. Park, ed.) |
| Sept. 2000 |
Market Research for New Products (15 KB) |
K. Rowles |
| Aug. 200 |
Are Your Products Relevant? (27 KB) |
K. Rowles |
| July 2000 |
Buy-Local Marketing Programs Taking Root in New York (33 KB) |
D. Hilchey |
| June 2000 |
Dairy Farmers Bargaining in Unfavorable Market (29 KB) |
B. Henehan, B. Anderson |
| May 2000 |
Ways to Add Value to Farm Milk (32 KB) |
M. Stephenson |
| March 2000 |
Adapting to Changing Markets with New Products (29 KB) |
K. Rowles |
| Feb. 2000 |
Impact of Generic Milk Advertising on New York State Markets (29 KB) |
H. Kaiser |
| Jan. 2000 |
A Growing Dilemma (17 KB) |
K. Park |
| Smart Marketing: 1999 top |
| Date |
Title |
Author(s) |
| Dec. 1999 |
Travel the Road to Success with a Marketing Plan (37 KB) |
W. Uva |
| Nov. 1999 |
What is Marketing? (16 KB) |
M. Brunk |
| Smart Marketing: 1993-1994 top |
| Date |
Title |
Author(s) |
| Jan. 1994 |
New Competition in Food Retailing (15 KB) |
R. Hawkes |
| Dec. 1993 |
Your Most Important Asset (15 KB) |
D. Perosio |
| Oct. 1993 |
Know Your Customer's Income (12 KB) |
E. Figueroa |
| Aug. 1993 |
Smart Marketing Can Help the Environment Too (28 KB) |
R. Hawkes |
| July 1993 |
Can Labels Increase Sales of Perishable Products? (13 KB) |
E. Figueroa |
| March 1993 |
Service with a Smile is Good Business (12 KB) |
W. Lesser |
| Smart Marketing: 1992 top |
| Date |
Title |
Author(s) |
| Sept. 1992 |
Know Your Competitors -- They Know You! (15 KB) |
D. Perosio |
| Aug. 1992 |
Cooperation is Essential to Compete Abroad (13 KB) |
E. Figueroa |
| July 1992 |
Quality is the Key to Success for Food Marketers (13 KB) |
R. Hawkes |
| June 1992 |
Consider Using Export Markets (13 KB) |
E. Figueroa |
| May 1992 |
Farm Direct Marketers Should Band Together (13 KB) |
E. Figueroa |
| Apr. 1992 |
Market Research .... Who, Me? (14 KB) |
D. Perosio |
| March 1992 |
Some Fresh Foods are Convenient, Too (13 KB) |
W. Lesser |
| March 1992 |
Dairy Product Sales Determined by More Than Price (13 KB) |
D. Russo and E. McLaughlin |
| Feb. 1992 |
Opportunities for Local Producers Will Expand in Coming Decade (14 KB) |
D. Russo |
| Smart Marketing: 1991 top |
| Date |
Title |
Author(s) |
| Dec. 1991 |
What is in a Price? (15 KB) |
B. Anderson |
| Nov. 1991 |
Strategic Market Planning Can Work for You (13 KB) |
D. Perosio |
| Sept. 1991 |
Be Creative When Marketing Your Business (15 KB) |
D. Perosio |
| Aug. 1991 |
Smart Marketing Means Keeping Customers Happy (15 KB) |
D. Perosio |
| June 1991 |
Produce Packaging Poses Disposal Dilemma (12 KB) |
E. Figueroa |
| May 1991 |
Consumer Attitudes on bST Reflect Lack of Information (16 KB) |
H. Kaiser |
| April 1991 |
Farmers Can Get Bigger Share of Food Dollar (14 KB) |
D. Russo and E. McLaughlin |
| March 1991 |
Dairy Farmers Bargaining in Unfavorable Market (15 KB) |
B. Henehan and B. Anderson |
| Smart Marketing: 1990 top |
| Date |
Title |
Author(s) |
| Oct. 1990 |
Fresh and Frozen Markets Take More NY Apples (13 KB) |
E. Figueroa |
| July 1990 |
Small Farm Businesses Can Compete with the Big Guys (13 KB) |
J. Green |
| May 1990 |
Time Not Ripe for Labeling Produce (13 KB) |
E. Figueroa |
| Feb. 1990 |
Supermarkets Use Varied Tactics to Entice Consumers (14 KB) |
J. Mackin |
| Jan. 1990 |
What is a Dairy Surplus? (13 KB) |
M. Keniston |
| Smart Marketing: 1989 top |
| Date |
Title |
Author(s) |
| Dec. 1989 |
Dairy Promotion Seems Worth the Cost (14 KB) |
M. Keniston, A. Novakovic, O. Forker |
| Nov. 1989 |
What Will Food Customers Want in the 1990s? (14 KB) |
G. German |
| Oct. 1989 |
Get Ready for More Competitive Markets (15 KB) |
B. Anderson |
| Aug.-Sept. 1989 |
Cheese Production Takes Growing Share of NY Milk (13 KB) |
M. Keniston, A. Novakovic |
| July 1989 |
Farmers Weigh Cooperatives Against Private Firms (14 KB) |
B. Henehan, B. Anderson |
| June 1989 |
When Prices Are High, Nobody Cares About Marketing (12 KB) |
W. Lesser |
| May 1989 |
Break into New Markets Well Informed (14 KB) |
J. Green |
| April 1989 |
Food Marketers Must Be Alert to Lifestyle Changes (14 KB) |
R. Hawkes |
| April 1989 |
Are Dairy Farmers Getting Their 15 Cents Worth? (15 KB) |
H. Kaiser |
| March 1989 |
A Global Look at Food Prices (13 KB) |
R. Hawkes |
| Smart Marketing: 1988 top |
| Date |
Title |
Author(s) |
| Dec. 1988 |
Achieving a Desired Gross Margin Through Retail Sales (15 KB) |
G. German |
| July 1988 |
Use Marketing Research to Gauge Product's Potential (15 KB) |
W. Lesser |
| June 1988 |
Seasonality is a Problem for NY Dairy Industry (13 KB) |
H. Kaiser |
| May 1988 |
FAX Machine Is Good Marketing Tool (13 KB) |
E. Figueroa |
| April 1988 |
Fruit and Vegetable Producers Should Pool Resources for Promotion (13 KB) |
E. Figueroa |
| March 1988 |
Consumers' Food Choices: Implications for Marketers (13 KB) |
E. McLaughlin |
| Feb. 1988 |
Make Sure Your Cooperative Is Working For You (17 KB) |
B. Anderson |
